The 3 rules that beat fancy gear
- Window light, never overhead. North-facing window, 9am-11am.
- Shoot from 45° for most items, top-down for flat items.
- Wipe the crumbs. Always. Twice.
Phone settings
- Lock exposure (long-press the screen).
- Use 1x or 2x lens, never digital zoom.
- Shoot in HEIF (better dynamic range).
Props that cost <$20
- Linen napkin (Target).
- Wooden cutting board.
- Small ramekin of flaky salt or sugar for texture.
Editing in 30 seconds
- Brightness +10.
- Contrast +5.
- Warmth +3.
- Crop to 4:5 for Instagram.
Where to use the photos
- Your Siftii bakery page hero.
- Instagram + Facebook.
- Etsy listings.
- Email signature.